Walkthrough

From comment to click, in one automated flow.

Watch each stage of the pipeline — capture, match, deliver, track.

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Step by step

Seven steps from connection to conversion.

This is the exact path the product follows — no hidden stages.

  1. 1

    Connect Instagram

    Authorise your Instagram Business or Creator account through official Meta OAuth. We store a revocable token, never a password.

  2. 2

    Choose a Reel or post

    Point the automation at one piece of media for a campaign, or watch the whole account for evergreen replies.

  3. 3

    Choose the comment trigger

    Match specific keywords with optional exclusions, or reply to any comment. Matching ignores letter case by default.

  4. 4

    Write the DM and public reply

    Compose the private reply that lands in the inbox, plus an optional short public comment so people know to check DMs.

  5. 5

    Attach Primary + Secondary CTAs

    Pick two tracked destinations from your link library. Each gets its own label, sub-label, short URL and UTM parameters.

  6. 6

    Activate

    Validation checks the trigger, message and links before the automation goes live. New comments start firing immediately.

  7. 7

    Track comments, DMs and clicks

    Watch captured comments, delivery status and per-slot click attribution so you know which CTA actually converts.

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How it works

Three steps from comment to click.

Set an automation up once. It runs every time someone comments, day or night.

01

Connect Instagram

Authorize your Business or Creator account through Meta's official API. No passwords, no scraping.

02

Choose post + trigger

Pick a Reel or post, then match any comment or a list of keywords with optional exclusions.

03

Send an automatic DM

Deliver your message with a primary and secondary destination — each tracked separately.

Under the hood

An event model you can audit.

Every automation writes a clean event trail, so you can trace exactly what happened to any comment.

COMMENT_CAPTURED

A new comment arrives on tracked media.

TRIGGER_MATCHED

Keyword rules matched (or any-comment mode).

DM_QUEUED

Message queued respecting rate limits.

DM_SENT

Instagram accepted and delivered the DM.

DM_FAILED

Delivery rejected — reason recorded.

PRIMARY_LINK_CLICKED

Primary destination opened.

SECONDARY_LINK_CLICKED

Secondary destination opened.

AUTOMATION_ACTIVATED

Automation switched on.

AUTOMATION_PAUSED

Automation paused by a workspace member.

FAQ

Questions, answered.

Everything about connecting Instagram, triggers, limits and tracking.

Every comment is a conversation. Give it two ways to convert.

Set up your first Dual-Link automation in under five minutes.

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