Question 1

Do I need an Instagram Business account?

Accepted Answer

Yes. Instagram's messaging API only supports Business and Creator accounts, and the account must be reachable from a Facebook Page. Personal accounts cannot receive automated replies.

Question 2

How long does setup take?

Accepted Answer

Connecting an account takes about a minute. Building your first automation — trigger keywords, DM copy and two tracked links — usually takes five.

Question 3

Can I try it without connecting Instagram?

Accepted Answer

Yes. Demo mode seeds a sandbox account with realistic media and traffic so you can build and inspect automations end to end before authorising Meta.

Question 4

What makes the Dual-Link different from a link in bio?

Accepted Answer

Both destinations are delivered inside the DM and tracked separately. You see clicks, unique visitors and CTR per slot, per automation — not one blended number.

Question 5

Can I send only one link?

Accepted Answer

Yes. The secondary slot is optional and can be disabled per automation.

Question 6

How are clicks attributed?

Accepted Answer

Every tracked link gets a short URL. The redirector records the click, the slot it came from and the automation that sent it, then forwards to your destination with UTM parameters applied.

Question 7

How does RelayDM connect to Instagram?

Accepted Answer

Through the official Meta OAuth flow. You approve the permissions on Instagram, and we store a revocable access token — never your password.

Question 8

Which permissions do you request?

Accepted Answer

Only what the messaging workflow needs: reading comments on your media, posting a public reply, and sending the private reply DM.

Question 9

What happens if my token expires?

Accepted Answer

The account is marked as needing reconnection, delivery pauses instead of failing silently, and you can reconnect in one click from Integrations.

Question 10

Can one automation watch every post?

Accepted Answer

Yes. Leave the media selection empty to watch the whole account, or pick a single Reel or post for a campaign-specific trigger.

Question 11

How do keyword rules work?

Accepted Answer

Add any number of trigger keywords plus optional exclusions. Matching is case-insensitive by default and exclusions always win.

Question 12

Can I edit an automation after it's live?

Accepted Answer

Yes. Changes apply to future comments only — deliveries that already happened keep their original message and links.

Question 13

What is tracked per automation?

Accepted Answer

Comments captured, DMs queued, sent and failed, plus primary and secondary clicks with unique visitors and CTR.

Question 14

How long is data kept?

Accepted Answer

Retention depends on your plan: 30 days on Starter, 180 days on Growth and 365 days on Pro.

Question 15

Can I see which CTA wins?

Accepted Answer

That's the point of the Dual-Link — every slot is attributed separately so you can compare offers inside the same DM.

Question 16

Why would a DM fail?

Accepted Answer

Instagram only allows one private reply per comment, and only within seven days. Failures are recorded with the exact provider error code so you can see the reason on the delivery.

Question 17

Do you send public replies too?

Accepted Answer

Optionally. Each automation can post a short public comment reply alongside the DM to prompt people to check their inbox.

Question 18

What happens when I hit my plan quota?

Accepted Answer

New sends pause and you're notified. Existing analytics stay available, and raising the plan resumes delivery immediately.

Question 19

Do you store my Instagram password?

Accepted Answer

Never. RelayDM uses official Meta OAuth, so you authorise access on Instagram and we only hold a revocable access token.

Question 20

Can I export my data?

Accepted Answer

Yes — conversations, audience and link performance can be exported to CSV from the dashboard.

Question 21

Can I cancel any time?

Accepted Answer

Yes. Plans are month-to-month and cancelling keeps your data readable until the end of the period.

Question 22

How is my price and currency decided?

Accepted Answer

RelayDM detects your region automatically from your connection and shows the local plan ladder for it — there is no country selector to get wrong. The price you are charged is always resolved on our servers, never from anything your browser sends.

Question 23

What if my country is detected incorrectly?

Accepted Answer

Contact support and we will correct the pricing region on your workspace. An existing subscription keeps its original billing currency until you explicitly change plan.

Question 24

Can you guarantee more followers or sales?

Accepted Answer

No. RelayDM automates and measures the path from an Instagram comment to a tracked destination. What happens after the click depends on your content, audience and offer.

Everything people ask before switching.

Getting Started

Dual-Link DM

Instagram & Meta

Automations

Analytics

Delivery and limits

Billing

Every comment is a conversation. Give it two ways to convert.